FOR IMMEDIATE RELEASE
April 25, 2012
Media Contact: Jennifer Brand – (202) 731-2114
Americas Fastest Growing BBQ Company Launches “Can You Grill It?” Video Series
Pork Barrel BBQ Debuts First Episode Featuring Apple’s New iPad
Click here to view video: << http://www.youtube.com/watch?v=X9qLwYjZo8U >>
Washington, D.C. (April 24, 2012) – Pork Barrel BBQ, the company who dazzled America’s noses with last summer’s blockbuster hit barbeque-scented fragrance, Que, today debuted a new YouTube video series designed to answer the age old question “Can You Grill It?” (www.CanYouGrillIt.com). Starting today, the country’s most innovative barbecue industry moguls will be firing up their grill to test the grill-ability of popular consumer products.
From the entrepreneurial minds that brought their national award winning barbecue sauce to ABC’s hit reality show, Shark Tank, comes a new take on viral videos designed for curious epicureans, grilling enthusiasts, tech geeks, fashionistas, pyromaniacs, pitmasters and the everyday guys and gals who enjoy backyard BBQ’s.
Grill masters Heath Hall and Brett Thompson will attempt to satisfy their curiosities by grilling what no sane griller has dared to grill before. The first episode of “Can You Grill It?” features a flame test of Apple’s latest iPad.
“As culinary artists we love to be at the cutting edge of cuisine and with the launch of “Can You Grill It?” we are prepared to take molecular gastronome to the next level,” said Hall, President and co-founder of Pork Barrel BBQ. “To kick the “Can You Grill It?” series off we asked the question on everyone’s mind – Can You Grill a new Apple iPad? – the hottest product on the market today.”
The first episode of “Can You Grill It?” explores recent consumer issues related to Apple’s new iPad getting too hot to handle. To see if there is any truth to these overheating issues watch the video at http://www.youtube.com/watch?v=X9qLwYjZo8U to see the Can You Grill It team test the new iPad’s tendencies to overheat quickly.
“Your average product reviewers test new products and report on their findings – the products pros and cons, where the manufacturer exceeded expectations or delivered disappointments,” said Hall. “Consumer Reports, TechCrunch, Gizmodo and Huffington Post and other product reviewers have always been curious about how products stand up to extreme temperatures, but have failed to take the important quality control step of seeing if you can actually grill the product. We are literally grilling products over a charcoal fire and revealing to everyone on video exactly what happens to these products when they are grilled.”
If you have an idea for a product you’d like to see the Can You Grill It team test on “Can You Grill It?” share your ideas with them by email at CanYouGrillIt@gmail.com, or by posting your ideas on the Can You Grill It Facebook (http://www.facebook.com/CanYouGrillIt?) or Twitter (http://www.twitter.com/CanYouGrillIt) page.
For more information, visit www.CanYouGrillIt.com.